Flora Food Group
2026 Winner
AI Search Excellence Award
4,500+
employees
60,000+
assets audited in minutes rather than weeks
4
years with Bynder
5 min to sec
reduction in search time
About
Flora Food Group is the global leader in plant-based consumer packaged goods, operating in 100 countries worldwide. With a complex martech stack, a large and growing asset library, and a company-wide AI-first strategy, Flora Food Group has embraced Bynder's AI Search capabilities to accelerate content discovery and improve content ROI across the enterprise.
Why Flora Food Group is a winner
Before AI Search, Flora Food Group's employees and senior executives regularly reported spending 5–10 minutes searching for assets, and often giving up entirely. The DAM admin was fielding multiple "where's this asset?" requests every week. Since the rollout of AI Search, asset discovery has improved dramatically: one asset request in twelve weeks, and search times measured in seconds rather than minutes.
An example that encapsulates AI Search's impact came during a major rebrand. Flora’s DAM admin was tasked with finding and archiving every asset containing the old company name (“Upfield”) across a library of 60,000+ assets. The old branding often appeared in image backgrounds, on uniforms, or in small packaging details, making it virtually impossible to detect manually at this scale. What would’ve taken weeks manually was completed in minutes with Bynder’s Text-in-Image Search.
“I really don't know how we would have found all those assets without AI Search. They could have caused a real problem if they'd been used again — and now I can find anything like that in seconds.”— Zoey Geladari, DAM Product Owner at Flora Food Group
How Flora Food Group uses Bynder
Flora Food Group has deployed the full suite of AI Search capabilities across the organization. Natural Language Search allows users to search intuitively by intent rather than exact keywords, driving adoption among less technical users. Creatives often use Search by Image and Similarity Search to quickly surface visual variants, reducing stock imagery spend, preventing duplicate creation, and increasing the use of existing content. Text-in-Image Search supports brand governance by surfacing assets containing specific visual text, as demonstrated during the rebrand audit. Speech-to-Text makes video content searchable, unlocking reuse of assets that were previously difficult to discover. Duplicate Finder also maintains a clean, trusted, duplicate-free asset library.
By integrating Bynder with Flora Food Group's wider martech stack, connecting websites, email marketing, social channels, and upstream content creation, improvements to discoverability are driving efficiency gains across the entire ecosystem.
Agentic AI is firmly on the roadmap, with automatic asset tagging on upload and automated archiving of outdated content identified as the next priorities; tasks that currently consume significant admin time that agents would handle at scale. With live training sessions planned throughout the year to drive the next wave of adoption, Flora Food Group is building an intelligence layer within Bynder that will continue to compound in value as the platform matures.
What the judges say
“Flora's ability to enable users with self-service access to content through AI search has virtually eliminated asset requests across the enterprise.”— Richard Heitmann,, Chief Marketing Officer at Bynder
