Raymour & Flanigan

Raymour & Flanigan

2026 Winner

Customer Champion of the
Year Award

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4

years with Bynder

~400 hours

saved weekly via 45 workflow automations supporting 65,000 in-market products

1,400 to 1.3M+

growth in assets in three years

About

With a background in data management and analytics, Nicole stepped into a dedicated digital asset management role shortly after Bynder was implemented at Raymour & Flanigan. Since then, Nicole’s developed one of the most comprehensive Bynder deployments in our customer base, overseeing workflow automations, custom integrations, and governance frameworks that have transformed content operations at Raymour & Flanigan, the largest furniture and mattress retailer in the northeastern US.

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Why Nicole is a winner

Nicole has been one of Bynder’s biggest advocates, speaking at Bynder Connect, serving as a Forrester reference, supporting countless prospective customer conversations, and being among the first to raise her hand for beta programs, including AI Agents and the Admin Academy certification. 

What makes Nicole's advocacy and impact award-worthy is the combination of technical depth and what she likes to call ‘structured empathy.’ Nicole understands the hard work of building a DAM that reflects the needs and workflows of her colleagues, creating a solution that people can actually trust and grow into. 

“The best part is not just that we're saving hours, it's the reduction in friction. When you remove hundreds of hours of unnecessary work, you give people back energy and confidence to focus on things that are meaningful.”
— Nicole DeHaven, Senior Digital Asset Manager at Raymour & Flanigan
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How Nicole helped Raymour & Flanigan succeed with Bynder

Nicole has been vital in expanding Raymour & Flanigan’s solution from a simple asset repository into a connected content operations platform supporting e-commerce, creative, merchandising, photography, and product content workflows. Under her stewardship, Bynder now houses 1.3M+ assets across 8 asset types and 70 subtypes, with 45 workflow automations supporting a high-volume, continuously refreshed product catalog. 

Custom API integrations set up by Nicole connect Bynder to Optimizely, PIM ecosystems, Wrike, Adobe, and Figma, ensuring the platform works the way the business actually operates rather than as a standalone tool. Bynder CX Omnichannel's Dynamic Asset Transformation automates image optimization at scale, while AI Search has improved discoverability and asset reuse. Face recognition also plays a compliance role, linking talent appearances to contracts across the asset library.

CX User Community serves as Raymour & Flanigan's internal hub for brand guidelines, training, and living SOPs, reducing onboarding time and giving teams a single reference point for brand and content standards. This is structured empathy in practice: meeting people where they are, and creating a system that empowers users with the resources they need to do their jobs effectively. Likewise, an internal AI Acceleration Program designed and led by Nicole was built around a central idea shared by Bynder: AI should augment human expertise, not replace it. Through this thoughtful approach, participants discovered new ways of working and solved problems that had frustrated them for years.

Lastly, the estimated 400 hours saved weekly across the enterprise’s content operations speaks volumes about the value Bynder has brought to the business under Nicole’s guidance. Teams now enjoy less repetitive admin, less cognitive load, fewer avoidable handoffs, and more time for the quality-focused work that matters.

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What the judges say

"Nicole wins because the definition of this award is someone who drives adoption, gets maximum value from the platform, and advocates externally—and she does all three with proof points. 1.4K assets to 1.3 million in three years. 400 hours saved weekly. 45 workflow automations. Custom API integrations she built herself. She has become one of the most technically capable Bynder operators in the entire customer base."
— Alexandra Lingard, Principal, Strategic Resources Group at THL

Impact & ROI

  • 1.3M+ assets managed in Bynder, up from 1,400 at launch
  • ~400 hours saved weekly
  • Custom API integrations built and deployed by Nicole
  • Designed and led an internal AI Acceleration Program to empower a human-centered approach to AI adoption
  • Bynder Connect speaker, Forrester reference, ongoing sales reference for new Bynder customers
  • Early adopter of AI Agents beta and Admin Academy certification