AdventHealth
2026 Winner
Agentic AI Innovation Award
100,000+
employees
180 hours
saved by automating ADA-compliant alt text generation
saved by automating ADA-
compliant alt text generation
12
Enrichment Agents analyze visual assets and apply accurate, compliant metadata automatically
Enrichment Agents analyze visual assets and apply accurate
compliant metadata automatically
About
AdventHealth is one of the largest faith-based healthcare providers in the United States, serving communities through hospitals, urgent care centers, and specialty practices. With 100,000 employees, managing content at scale across marketing, creative, and regional teams demands both rigorous governance and operational efficiency to meet the strict standards of the modern healthcare industry.
AdventHealth has achieved exactly that, deploying AI Agents within its DAM to empower a human-led, AI-powered content ecosystem.
“AI Agents help create a scalable, sustainable operational model as the organization continues to grow. It’s giving teams more time back for strategic or creative work.”— Chelsie B. Alvin, Senior Digital Asset Specialist at AdventHealth
Why AdventHealth is a winner
AdventHealth's success story is a masterclass in what AI Agents can achieve when applied to the right use case. They’ve engineered a layered system of twelve enrichment agents that run on every asset upload, automating both repetitive and complex workflows while keeping humans firmly in control.
As AdventHealth’s Senior Digital Asset Specialist puts it: “We believe AI works best when it supports people, rather than solving challenges on its own."
How AdventHealth uses Bynder
As AdventHealth continued to grow, there was increasing pressure on its content operations. With manual metadata entry consuming hours of processing time daily and file naming varying across teams, AdventHealth recognized that a more automated, governed approach was needed to accelerate operations and output at scale.
The response was to build a multi-layered system of 12 Enrichment Agents that run automatically on every asset uploaded to the DAM. Configured by AdventHealth's team using simple natural language prompts, the agents work in two complementary ways. The first layer pulls metadata directly from AdventHealth's project management platform, automatically applying the right organizational context to every asset. The second layer of agents analyzes the asset's visual content, detecting brand elements, partner attributes, and the demographics represented in the photography, tagging them accordingly.
Together, the two layers create a fully automated file-naming system, ensuring every asset is correctly labeled and compliant from the moment it enters the DAM, without manual input.
Upload processing that previously took hours of manual entry now happens in seconds. For large omnichannel campaigns with high asset volumes, what previously took days now takes minutes, freeing teams to focus on higher-value creative and strategic work rather than repetitive admin.
One of the earliest and most impactful deployments was ADA-compliant alt text generation. With 10,000+ assets requiring alt text to meet accessibility legislation, the alternative was an estimated 180 hours of manual work. Bynder's Enrichment Agent completed this automatically at speed, at scale, and with consistency that manual processes could never match.
What the judges say
“This is agentic AI deployed not as an add-on feature, but as a foundational operating model that delivers unprecedented results without adding headcount.”— Naomi De Vries, Director of Partnerships & Growth EMEA at DEPT
Impact & ROI
- ~180 hours saved on ADA-compliant alt text generation for 10,000+ assets
- 12 Enrichment Agents running on every asset upload, ensuring consistent and compliant metadata application
- Large omnichannel campaign upload processing times reduced from days to minutes
- Partner logos, brand elements, and demographic attributes automatically detected within visual content
- File naming is automated and standardized, eliminating cross-team inconsistency
- A connected content ecosystem accelerating distribution across project management, CMS, and marketing automation platforms
