Specsavers
2026 Winner
Agentic AI Innovation Award
45,000+
employees
7
years with Bynder
50%
reduction in upload times through agentic AI
About
Specsavers is one of the world's largest optical retail chains, operating over 2,800 stores across 12 countries with affordable, high-quality eye and hearing care. With a vast library of product and marketing assets that must move quickly and accurately through a connected content ecosystem, getting metadata enrichment right—at scale and without manual bottlenecks—became a strategic priority that led Specsavers to Bynder’s AI Agents.
Why Specsavers is a winner
Specsavers' approach to AI adoption is a model for how it should be done at scale: build your foundational system of record with DAM first, then layer AI-powered automation and agentic workflows on top. Throughout, Specsavers has kept a human in control at every stage with agents configured, fine-tuned, and rolled out gradually. The result is a human-led, AI-powered content supply chain that moves faster and more accurately than manual processes could ever sustain.
What the judges say
“AI Agents give us scale without losing control. It removes repetitive work and improves consistency, allowing teams to focus on higher-value work while ensuring data quality with strong governance and human oversight."— Catherine Reid, Head of Global Marketing Systems & Operations at Specsavers
Specsavers' DAM sits at the center of a content ecosystem that runs directly to their PIM and e-commerce website. By automating enrichment at the point of upload with AI Agents, they've improved accuracy and distribution speed across every system that follows, showcasing the transformational value of putting agentic AI to work within a DAM.
How Specsavers uses Bynder
Before Bynder’s AI Agents, manual metadata entry on a global scale led to duplicate work, inconsistent tagging, and gaps in data quality. Teams could find assets, but didn’t always have certainty or trust in them. Every CGI asset uploaded required manual entry of frame angle, SKU code, and brand, a slow, error-prone process that created bottlenecks across the entire content pipeline.
With product assets fed directly from Bynder into PIM and then onto the website, metadata inaccuracies would have real downstream consequences: incorrect product displays, delayed publishing, and time-consuming corrective work.
Specsavers deployed Bynder's Enrichment Agent to automate this process at scale. The agent reads filenames and visually analyzes each asset to extract and apply key metadata fields automatically, with teams stepping into a ‘review and approve’ role rather than manually inputting data. Users are now reporting more time back in their day, greater confidence in the system, and the freedom to focus on more meaningful work. Specsavers is now extending the agent's capability to generate alt text on every asset upon upload to the DAM, ensuring accessibility compliance at scale.
Upload times have been cut by 50%, metadata errors reduced to near zero, and assets reach downstream channels faster, accelerating campaign delivery and improving content reuse. Governance has also strengthened. By drawing only from approved metadata lists, the agent eliminates risks such as spelling inconsistencies or rogue taxonomy terms entering the system.
A standout moment came during a large-scale CGI asset onboarding that needed to flow quickly and accurately into PIM and onto websites. With AI Agents handling enrichment, what was previously a manual, error-prone process became a high-volume, high-accuracy workflow. Products now go live faster with fewer errors and a smoother end-to-end content supply chain.
What the judges say
“Combining 50% faster upload times with automated content workflows across a large-scale enterprise is well above average. Specsavers’ deployment of Bynder’s AI Agents is visibly outstanding.”
Impact & ROI
- 50% reduction in asset upload time via AI agent-assisted metadata enrichment
- Metadata errors eliminated across CGI product assets
- Alt text generated automatically at scale, ensuring accessibility compliance by default
- Faster asset availability across teams, channels, and downstream systems
- PIM and CMS fed directly from Bynder, removing the need for multi-system asset storage
- AI delivering value at the scale of an additional team member, without additional headcount
