Søstrene Grene
2026 Winner
Content Experience Impact Award
1500+
employees
1800+
assets produced weekly
1
years with Bynder
50-70%
reduction spent searching
About
Søstrene Grene is a Danish retail brand with a distinctly aesthetic, story-led identity built around the fictional sisters Anna and Clara. The brand operates a unique product drop model, releasing new products every week, each requiring a high volume of omnichannel, brand-approved assets across marketing, ecommerce, PR, and digital channels. To manage that content flow at scale, Søstrene Grene turned to Bynder.
Why Søstrene Grene is a winner
Søstrene Grene's success story stands out for the sheer operational ambition behind its implementation. The brand produces up to 1,800 assets in a single week, across an in-house photo studio and Creative Shop team, for a continuous stream of drops that each function as a mini campaign. Bynder is now the operational content engine that makes this possible.
Previously relying on a static folder structure, the company now benefits from a structured, intuitive content ecosystem built around rich metadata, empowering every team to self-serve the right assets with speed and confidence.
"Our visual identity is such a big part of our DNA. Bynder gives us the governance to ensure teams are always using the right, up-to-date assets—and the confidence that what they find is approved."— Anders Torrild, Product Owner at Søstrene Grene
How Søstrene Grene uses Bynder
To create a solution befitting Søstrene Grene’s unique product drop model, representatives from every team were consulted to map how teams used assets day to day, and a tailored taxonomy and metadata structure were built accordingly. Every asset entering Bynder is tagged with relevant metaproperties, so editors, e-commerce teams, and other stakeholders can filter by drop code and content type to self-serve exactly what they need, accelerating workflows and speed-to-market.
A bidirectional DAM–PIM integration means assets automatically flow from DAM to PIM to the website, ensuring brand authenticity and accurate product information: no manual uploads, no individual dependencies. If an asset needs to be removed from the website, archiving it in Bynder disables it in the PIM within minutes. Data also flows the other way, with PIM product data enriching assets in Bynder and making them searchable via relevant metadata, creating a unified system of record across both platforms.
A custom AI-powered upload app, developed with Søstrene Grene's internal AI team, further accelerates the workflow by automatically extracting SKUs from filenames and applying presets during upload, eliminating manual tagging and reducing errors before assets even reach the DAM. An automated product photography integration completes the packshot pipeline: a barcode scan triggers the photo capture, metadata is automatically pulled and merged, and the asset flows from the product photography tool > Bynder > PIM > website without any manual intervention.
The cumulative result is a content supply chain that scales fluidly from quieter weeks to peak periods, giving teams across the business a faster, more confident way to find, use, and publish the assets behind every drop.
What the judges say
“The operational challenge Søstrene Grene solved is extraordinary. Up to 1,800 assets produced and distributed every week for a continuous drop model that never stops. The bidirectional PIM integration, the custom AI upload app, the photo robot pipeline. This is a fully automated content supply chain. The 50-70% reduction in search times is *almost* a footnote! Congratulations to the team!”— Alexandra Lingard, Principal, Strategic Resources Group at THL
Impact & ROI
- 50–70% reduction in asset search time across the organization
- Up to 1,800 assets organized and distributed weekly across teams and systems
- Bynder x PIM integration automates the full product-to-web pipeline
- Product photography integration eliminates manual packshot matching and upload
- Custom AI upload app removing manual SKU tagging and reducing errors at ingestion
- Asset archiving in Bynder prevents redundant content from being sent across downstream systems
